E-mail marketing is one of the most effective ways to keep in touch with customers and maximizing total revenue.
It is cost-effective, and can help build brand awareness and loyalty.
At a typical cost of only a few cents per message, it's a bargain compared to traditional advertising in reviews and magazines at 1000¹s of dollars.
In addition, response rates on e-mail marketing are strong, ranging from five to 35%-45%. Response rates for traditional mail averages in the 1-3% range.
One of the benefits of email marketing is the demographic information that customers provide when signing up for your email newsletter or survey.
Discovering who your customers really are age, gender, income and special interests, for example can help you target your products and services to their needs.
Through the DigitalBouquet solution we also can set up event campaigns for any type of occasion.
This gives restaurant customers a reason to come back.
An example would be sending a short email to its customers to promote the holiday menu, or a special wine dinner with the wine maker.
Manage your Campaigns and surveys with ease
With a minimum amount of training and a state of the art web-based system, owners and restaurant managers can generate targeted e-mails, special events promotions, surveys and e-news letter just with a few clicks. There is no limit to the number of e-mails sent.
An excellent way for your restaurant to keep track of your customers¹ preferences is through online surveys. Information gathered on these surveys can reveal individual and aggregate interest in the food, drink, service, music, prices and parking of your restaurant.
You can then utilize this information to market to your customers on a personalized or aggregate level.